Session Details
Date & Time
Tuesday, September 15, 2026, 8:35 AM - 9:15 AM
Name
07. AI for Healthcare Marketing: Pitfalls and Best Practices
Session Type
Keynote Panel
Speakers
- Adam Rice, Senior Vice President and Chief Marketing Officer, CommonSpirit Health
- Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
- DeAnne Boegli, Communications and Marketing Manager, UnityPoint Health-Meriter
- Mark Bohen, Chief Marketing and Communications Officer, Mass General Brigham
Description
AI is transforming healthcare marketing, but missteps can undermine impact. This panel explores pitfalls to avoid and best practices for leveraging AI in patient engagement, personalization, and outreach. Leaders share strategies for data-driven campaigns, ethical considerations, and measurable results, highlighting how health systems can maximize ROI while maintaining trust and relevance.