Session Details
Date & Time
Tuesday, September 15, 2026, 9:25 AM - 10:05 AM
Name
07. Why and How Marketing Leaders are Taking on Patient Experience
Session Type
Panel
Speakers
- Alaina Muniz, Executive Director, Digital Experience, Boston Medical Center
- Manny Rodriguez, Chief Marketing, Experience and Customer Officer, UCHealth
- Rachel Felix, Senior Vice President and Chief Marketing and Growth Officer, Boston Medical Center Health System
- Stephanie Murphy, Senior Vice President And Chief Marketing And Communications Officer, Temple Health
Description
Marketing leaders are expanding their role to influence the patient experience, blending brand strategy with care delivery. This panel explores why and how they drive engagement, satisfaction, and loyalty across touchpoints. Experts share insights on aligning marketing, operations, and digital initiatives to create seamless, patient-centered experiences that enhance organizational performance.