Session Details
Date & Time
Tuesday, September 15, 2026, 1:20 PM - 2:00 PM
Name
07. How Digital Health and Marketing Teams are Joining Forces for the Patient
Session Type
Panel
Location
Salon A-3 (Lower level)
Speakers
- Dona Landers, Director, Digital Marketing, The Christ Hospital Health Network
- Lori Howley, Vice President, Marketing and Communications, Merrimack Health
- Mari Considine, Chief Brand and Marketing Officer, Acenda Integrated Health
- Mary Fetsch, Director, Marketing and Corporate Communications, Powers Health
Description
Digital health and marketing teams are increasingly collaborating to enhance the patient experience. This panel explores how cross-functional partnerships drive engagement, personalization, and seamless care journeys. Leaders share strategies, tools, and success stories that align communication, technology, and service delivery, improving satisfaction, loyalty, and overall patient-centered outcomes.