Session Details
Date & Time
Tuesday, September 15, 2026, 10:35 AM - 11:15 AM
Name
07. AI in Healthcare Marketing: Strategy, Ethics and Impact
Session Type
Panel
Speakers
- Diana Caragacianu, MD, FACS, Medical Director, Breast Cancer Program, Northwell Imbert Cancer Institute; Chief, Breast Surgery, Northwell South Shore University Hospital
- Gerrit von Wenckstern, MBA, CLSSGB, Marketing Director, The University of Texas Medical Branch
- Jaideep Deshpande, MBA, Executive Director, Strategy and Marketing, College of Dentistry, University of Illinois Chicago
- Jonathan Beltran, MBA, Associate Administrator, Strategic Growth and Marketing Innovation, Keck Medicine of USC
Description
AI is reshaping healthcare marketing, offering opportunities for personalization, efficiency, and engagement—but ethical challenges remain. This panel explores strategies for leveraging AI responsibly, balancing innovation with compliance, privacy, and trust. Leaders share insights on effective campaigns, data use, and measuring impact to drive patient-centered marketing and organizational value.