Digital Marketing

Duluth, Minn.-based St. Luke's and Lake View Hospital in Two Harbors, Minn., have rebranded as Aspirus St. Luke's Hospital and Aspirus Lakeview Hospital. 

Rochester, Minn.-based Mayo Clinic's internal talking points on unions were leaked on social media as some employees move to unionize, the Rochester Post-Bulletin reported.

In an extremely competitive healthcare market, organizations are seeking to connect with their consumers in engaging and relevant ways. That drove Northwell Health to draw inspiration from Disney.

The Denver Broncos training facility has been renamed to reflect Chicago-based CommonSpirit's brand.  

Rochester, Minn.-based Mayo Clinic apologized over the inclusion of a speaker at a recent conference who has made critical comments about the transgender community, KTTC reported.

Advocate Health employees protested the health system's response to the conflict in Gaza, the Chicago Sun-Times reported.

Phoenix-based Banner Health Foundation has received a $1 million gift from professional baseball team the Arizona Diamondbacks. 

Rochester, Minn.-based Mayo Clinic is the most trusted health system brand in 2024, according to a May 14 report from branding agency Monigle.

Emplify Health, a $2.6 billion health system based in Wisconsin, got its new name after searching the most popular words from staff and community member suggestions, executives told Becker's.

Salt Lake City-based Intermountain Health has re-upped its deal with a professional rugby team whose jerseys feature the health system's name.