Ethical adtech firm Good-Loop surveyed more than 400 digital advertising execs and found that 90 percent of marketers believe that their industry has a responsibility to reduce carbon emissions.
Three other findings:
- Seventy-one percent of marketers said they track emissions from their digital ads.
- Sixty-one percent of marketers said they would be willing to pay more for digital ads if they are sustainable.
- Eighty-four percent of marketers said they believe the industry needs to do more to reduce carbon emissions.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
