CEOs from Amazon, IBM & more propose consumer data privacy law

Fifty-one members of the Business Roundtable, an association of the CEOs of top U.S. companies, urged congressional leaders in a Sept. 10 letter to pass a "comprehensive consumer data privacy law."

The letter was signed by chief executives including Amazon's Jeff Bezos, Bristol-Myers Squibb's Giovanni Caforio, IBM's Ginni Rometty, Johnson & Johnson's Alex Gorsky and Walmart's Doug McMillon. Their proposed law would not only ensure protections for consumers, but also establish a national framework to uphold that privacy while advancing digital innovation.

"We are committed to protecting consumer privacy and want consumers to have confidence that companies treat their personal information responsibly," they wrote. "We are also united in our belief that consumers should have meaningful rights over their personal information and that companies that access this information should be held consistently accountable under a comprehensive federal consumer data privacy law."

Read the full letter here.

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