Those in the top 10 include Apple, Google, Amazon and Microsoft in the first four spots, followed by Samsung in sixth. The 100 organizations that made the list did so based on their brand value: a combination of the financial performance of branded products and services, the role a brand plays in purchase decisions and the competitive strength of each brand. The strength category is a measure of internal and external factors, including responsiveness to market changes and opportunities; clarity on consumer insights and drivers; and their authenticity and engagement with consumers.
Among the many tech and software companies whose products and services are utilized by healthcare organizations, health-related brands on the list include Johnson & Johnson, Philips, GE and 3M.
Healthcare organizations looking to improve brand value and build consumer trust can learn quite a bit from these “best global brands.” According to Interbrand, the 100 companies on the list have in common not only strong product and service offerings, but also a strong commitment to growing their brands, thus deepening consumer engagement. As a result, they have had a hand in completely transforming consumer expectations.
“One dimension this year’s group of fastest movers excels in is relevance, a testament to their ability to stay at the forefront of rapidly changing customer expectations within their respective industries,” according to Interbrand analysis. “Their determination to identify the emerging needs of their customers ensured unparalleled growth and customer satisfaction, leading to impressive financial results.”
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