In the article Ubel urges physicians to talk openly about costs, so that patients are comfortable with speaking about financial constraints that may affect their adherence to a treatment plan. He also urges physicians to offer lower-cost drugs, and encourages patients to ask for them.
While his recommendations are useful in the current environment, patients deserve much more. Why can’t my doctor (or PA, nurse, medical assistant) simply log into a database (perhaps linked to my electronic health record) and compare the cost of two similar drugs under my coverage? The information is available, but insurance companies have done little to help physicians and patients use it in treatment decisions. Patients would prefer lower-cost drugs in most cases, and insurance companies would reap the savings.
Sure, patients have access to their formulary and drug cost information, but it isn’t user friendly, and unless you know in advance what drug your physician is going to prescribe before you go into his or her office, there’s no way for the information to inform the prescription choice.
Consumer-driven healthcare, in my opinion, can’t come fast enough. While I’m certainly not looking forward to dealing with a high-deductible health plan, I do look forward to the day when consumer demands drive insurance companies to give us, and our doctors, the information we need to actually make treatment decisions that don’t totally ignore the fact that patients have to, in fact, pay for their care.