BryanLGH Health in Nebraska to Change Name

Lincoln, Neb.-based BryanLGH Health System is losing the name it adopted after a 1997 merger and is renaming itself Bryan Health, according to a Journal Star report.

BryanLGH Medical Center, comprised of an East and West campus, will be renamed Bryan Medical Center.

Hospital officials say the new name reflects the system's growth over the past 15 years, as it now includes a physician network, heart institute and other health entities. The name change is expected to be finalized in October, marking the 15 years since Bryan Memorial and Lincoln General Hospital merged.

More Articles on Hospital Branding:

12 Hospitals, Health Systems That Recently Changed Names
Naming Challenges: When and Why to Consider a Brand Makeover
Hospitals Increase Ad Spending to Stand Out in Competitive Market

Copyright © 2024 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.

 

Featured Whitepapers

Featured Webinars

>