More than ever before, healthcare consumers are exercising greater discretion and choice when it comes to selecting a healthcare provider. In highly competitive markets, consumers' first impressions of a provider can make or break their decision and wage considerable influence on their loyalty.
Most often, prospective patients look for information on a provider online before setting up an appointment. In effect, the consumer's experience on the organization's website creates the first impression that may ultimately determine whether or not the individual seeks care there. This means healthcare organizations that don't offer consumers a positive first experience online will likely not see the opportunity to treat them in person.
The trickle down effect is low patient acquisition, weak revenue and uncompetitive brand and reputation.
However, with a "first impressions matter" approach, healthcare organizations can create positive first impressions, attract patients and bolster the bottom line.
In a Jan. 18 webinar sponsored by Yext and hosted by Becker's Hospital Review, Carrie Liken, head of healthcare at Yext, and Andrew Rainey, executive vice president of strategy at Binary Fountain, will share what types of information influence patient decisions most, where patients go to look for them, and how increasing discoverability leads to increased appointments and revenue for health systems.
To register for the webinar, click here.