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What 3 systems are paying for their marketing talent
Health systems in Colorado, New York and Washington are seeking to fill marketing-related roles. -
New York governor accuses health system of 'misinformation campaign'
Valhalla, N.Y.-based Westchester Medical Center Health Network and New York Gov. Kathy Hochul are going head to head about the utilization of taxpayer funds from the state to subsidize healthcare, lohud.com reported Dec. 13. -
Healthcare organizations to spend $12B in 2024 on local advertising, report says
Healthcare organizations are projected to spend more than $12 billion in 2024 on local advertising, with hospitals to be among the top spenders, according to a Dec. 8 survey from SalesFuel and BIA Advisory Services. -
Hospitals' latest PR concern: The Netflix documentary
After the $261 million verdict against Johns Hopkins All Children's Hospital, health system public relations departments have a new concern: unwillingly becoming the subject of a streaming service documentary. -
Why hospital names are like iPhone apps, Coca-Cola
Visitors to the hospital on the north end of Aurora, Ill., the state's second-largest city, are greeted by a big green-and-blue sign welcoming them to Amita Health Mercy Medical Center. -
'It is critical to connect the dots': How health system marketing chiefs explain their value
Marketing leaders told Becker's that strong relationships with CEOs and explaining the business value of what they do are crucial to a successful health system. -
M&A surge prompts healthcare rebranding wave
As hospital and health system mergers and acquisitions have seen a substantial resurgence in 2023, organizations have begun rebranding initiatives in order to embrace new identities to match their affiliated partners. -
Illinois' 3rd-largest health system rebrands
Evanston, Ill.-based NorthShore – Edward-Elmhurst Health has a new name. -
Northwell sponsors Carnegie Hall; Michael Dowling joins board
New Hyde Park, N.Y.-based Northwell Health inked a three-year sponsorship deal with New York City's Carnegie Hall. -
Cleveland Clinic therapy dogs to em-'bark' on international trip
Two members of Cleveland Clinic's care team — Kid and Trotter, high-trained therapy golden retrievers — will soon be making appearances at its facilities in Florida, Canada, London and Abu Dhabi. Or, at least, stuffed animal replicas of the two will. -
Kansas health system scores naming rights with soccer team
Kansas City-based University of Kansas Health System has entered into a partnership with a professional women's soccer team, the Kansas City Current, and will get naming rights for its training center. -
Illinois health system donates 200 beds to African, Middle Eastern hospitals
Springfield, Ill.-based Hospital Sisters Health System is donating 200 beds to hospitals in Tanzania, Nigeria and Lebanon, local news outlet WCIA reported Nov. 29. -
Hospitals, health systems undergoing rebrands in 2023
In highly competitive healthcare markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors. -
Lee Health inks 10-year MLB naming rights deal
Fort Myers, Fla.-based Lee Health has inked a 10-year naming rights deal with MLB's Minnesota Twins. -
10 largest health systems ranked by YouTube subscribers
Renton, Wash.-based Providence has the most YouTube subscribers of the 10 largest health systems in the country. -
Hospital denies social media claims about employee walkout
A West Virginia hospital is rebutting social media claims that employees walked out en masse, WTOV reported Nov. 20. -
Who got a new chief marketing officer in 2023?
Here are five hospitals and health systems that have appointed new chief marketing officers, as reported by Becker's since Jan. 9: -
Hospitals navigate employee political stances
In the intersection of healthcare and politics, a complex and increasingly prevalent phenomenon is emerging — hospitals and health systems taking disciplinary actions, including terminations and reprimands, against employees due to their stances on political issues. -
Johns Hopkins suspends physician for anti-Palestinian tweets
Baltimore-based Johns Hopkins Medicine has placed a physician on leave for anti-Palestinian social media posts, WMAR reported. -
Advocate Health CEO publishes book
Eugene Woods, CEO of Charlotte, N.C.-based Advocate Health, has authored a book detailing the behind-the-scenes workings of running one of America's largest health systems.
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