-
The meaning of HCA Healthcare's logo
Unlike many other health systems, Nashville, Tenn.-based HCA Healthcare hasn't changed its logo much over the years, but it has different emblems for specific geographic regions, branding agency Fabrik reported. -
CVS Health marketing chief exits for GM
CVS Health's chief marketing officer, Norm de Greve, is leaving the company for a role at General Motors. -
California children's hospital partners with soccer star Alex Morgan
Alex Morgan, forward for the U.S. Women's National Team, will serve as an ambassador for Rady Children's Hospital-San Diego and will dedicate funds to support comprehensive care at the hospital. -
Why Mayo, Cleveland Clinic + Mount Sinai joined Threads
Health systems that have signed up for Threads, the new Twitter competitor from Instagram, told Becker's they were excited to have a new way to reach consumers and are pleased with the early results. -
10 most empowering health system brands
Atlanta-based Emory Healthcare leads the way in a list of the most empowering health system brands, according to a study by Monigle. -
US News to add patient safety software to hospital rankings
U.S. News & World Report will incorporate software from 3M Health Information Systems into its "2023-2024 Best Hospitals Specialty" rankings to incorporate insights on patient safety outcomes for common outpatient surgeries. -
Why hospital rankings like US News probably aren't going away
While some health systems have soured on rankings systems such as U.S. News & World Report, many patients still rely on them for finding healthcare, USA Today reported July 12. -
How OSF is streamlining its digital marketing strategy
Peoria, Ill.-based OSF HealthCare is piloting a partnership with digital healthcare marketing company Abundant Healthcare Acquisition to use two of its software tools to aid patients seeking care. -
How marketing, digital health have blurred, according to Ardent's consumer chief
As chief consumer officer for Nashville, Tenn.-based Ardent Health Services, Reed Smith is also in charge of marketing. Just don't call it that. -
Healthcare organizations undergoing rebrands
Three hospitals and health systems that have announced name changes or other rebranding efforts since June 23: -
5 problems and 5 solutions: How health systems are staying agile in the changing marketing landscape
Hospital and health system chief marketing officers told Becker's that to keep up with the changing landscape of the healthcare industry, marketing and communication leaders must take the lead in raising awareness to specific needs and challenges and drive strategic direction to address them effectively. -
19 health systems on Threads, Meta's new Twitter competitor
As hospitals and health systems are ever-present on social media, some have already made the jump to the newest platform, Threads, a Twitter competitor from Facebook and Instagram parent company Meta Platforms. -
Georgia medical center rebrands
Thomasville, Ga.-based Archbold Medical Center is rebranding its network of four hospitals and 13 physician practices to unify its healthcare locations. -
Johns Hopkins HealthCare gets new name
The payer arm of Baltimore-based Johns Hopkins Medicine has rebranded. -
CommonSpirit Health taps generative AI for marketing
The marketing department at Chicago-based CommonSpirit Health has begun exploring the use of generative artificial intelligence to draft content, create images and personalize the communications experience for patients. -
7 hospitals seeking marketing talent
Hospitals in New Jersey, Boston and Dallas are among the healthcare organizations seeking new marketing talent. -
Billboards criticizes Children's Hospital of Georgia for Chick-fil-A
The Physicians Committee for Responsible Medicine purchased billboards critical of Augusta-based Children's Hospital of Georgia's decision to bring Chick-fil-A into the hospital's cafeteria in May, according to a report in The Augusta Chronicle. -
How Sanford Health's comms leader changes the 'flyover country' perception
Thought leadership and highlighting innovation are crucial to the media strategy for Sioux Falls, S.D.-based Sanford Health, helping change the perception that the upper Midwest is just "flyover country," its communications chief told Becker's. -
Why a women's soccer team is raising funds for a local hospital
The National Women's Soccer League team in Louisville, Ky., is raising funds for a local hospital, OurSports Central reported. -
Mass General Brigham sponsors Wimbledon
Somerville, Mass.-based Mass General Brigham is a featured sponsor at Wimbledon, Broadcasting+Cable reported.
Page 9 of 50