On July 1, the University of Nevada School of Medicine officially changed its name to The University of Nevada, Reno School of Medicine, and on Aug. 9, it launched a new logo and branding identity.
Originally called the University of Nevada School of Medical Sciences, the medical school was created in 1969. In 1981, it underwent its first name change, rebranding itself as the University of Nevada School of Medicine.
The most recent name change more accurately reflects the medical school's affiliation with the University of Nevada, Reno, its parent university. In addition, it symbolizes the medical school's current efforts to complete its campus in Reno.
"An organization's branding is far more than a name or logo; branding is the perception of our school in the minds of our many constituents," said Thomas Schwenk, MD, dean of the University of Nevada, Reno School of Medicine, in a statement. "Our new name and logo represent the stunning and positive changes taking place as we build a full clinical, teaching and clinical research campus in Reno."