Hospital-Physician Relationships & Accountable Care Organizations

4 Keys to Successful Physician Relationship Management

Written by Lindsey Dunn | August 09, 2011

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Tags: Aegis Health Group | physician marketing | physician relationships

A successful physician relationship management program requires a keen focus on four key elements, according to Aegis Health Group President Pearson Talbert.

The four keys are discussed in a recent though paper by Aegis titled, "The Four Keys to a Successful Physician Relationship Management Program."

The four elements include:
•   Strategic deployment of resources
•   Executive and operational support
•   Unwavering sales focus and intensity
•   Accountability and measuring results

The paper also explores three types of alignment that can be achieved with a strong physician liaison managing the physician relationship management program: referral alignment, economic alignment and strategic alignment.

"A successful physician relationship management program doesn’t need to be complicated; however, attaining success requires a tireless focus on these four key elements," said Mr. Talbert.

The paper is available for free with an Aegis Passport.