CEO Gerard van Grinsven: Hotel Turned Hospital Leader of Henry Ford West Bloomfield Hospital
Gerard van Grinsven has served as president and CEO of Henry Ford West Bloomfield (Mich.) Hospital since 2006.
Prior to becoming a hospital CEO, Mr. van Grinsven served in the luxury hospitality industry and has 25 years of experience in that area. He most recently served as vice president and area general manager for The Ritz-Carlton Hotel Company in Dearborn, Mich., and as vice president and area general manager of The Ritz-Carlton hotels in Cleveland, St. Louis and Philadelphia.
Even though Mr. van Grinsven had no healthcare administrative experience prior to joining Henry Ford West Bloomfield, he has said that the experience in the hospitality industry crosses over into healthcare. "It has allowed me to fully develop my skills in listening to the voice of the consumer," he told Becker's Hospital Review in a previous interview. "Both industries are about developing relationships and creating memorable experiences for your customers."
Under Mr. van Grinsven's leadership, Henry Ford West Bloomfield Hospital has been on budget and has gained market share from its competition in the region, according to a letter on the hospital's website.
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