Highmark, an independent licensee of the Blue Cross Blue Shield Association, has launched its new "Because Life" campaign.
The campaign will include television, print and radio advertisements as well as social media posts, the company said July 26. The company will also sponsor events across its service area, which includes Pennsylvania, Delaware, West Virginia and New York.
The payer said of the campaign's slogan, "Highmark believes health should be easier to access, ever present, a part of daily existence and not just a reaction once some issue has arisen."
View the campaign spot here.