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Bellin and Gundersen Health System to rebrand as Emplify Health
La Crosse, Wis.-based Bellin and Gundersen Health System is getting a new name and brand. -
Henry Ford Health huddles up with Detroit Lions in new ad
Detroit-based Henry Ford Health's new ad is narrated by Detroit Lions coach Dan Campbell. -
8 health system finalists for digital marketing awards
Eight health systems were named finalists for PR Daily's 2024 Social Media & Digital Awards. -
Inside NCH Healthcare System's rebrand
The rebranding initiative for Naples, Fla.-based NCH Healthcare System, which recently changed its name to NCH, will roll out in a "phased approach" over the next 18 months, GulfShore Business reported April 22. -
UC Davis Health, Amazon fight health misinformation with AI
Sacramento, Calif.-based UC Davis Health and Amazon are using generative artificial intelligence to counter health misinformation. -
Health systems undergoing rebrands
In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors. -
96% of hospitals share website data: Study
Ninety-six percent of non-federal acute care hospitals' websites share user data with third-parties, an April 11 study published in JAMA Network Open found. -
Top 10 universities for marketing
Marketing agency Hennessey Digital ranked the 10 best universities and colleges to attend for a career in marketing. -
Health system removes Facebook post on day of hospital closings
A health system removed a Facebook post about the importance of hospitals on the same day it closed two of them, UpNorthNews reported. -
6 health system jersey sponsorship deals, ranked
Health system names adorn the front of the jerseys of nearly half the teams in the National Women's Soccer League. But how much are these deals worth? -
Sparrow Health System rebrands as University of Michigan Health-Sparrow
Lansing, Mich.-based Sparrow Health System has officially transitioned to University of Michigan Health-Sparrow. -
NYU Langone Health leader fired over tweets speaks out
A former NYU Langone Health leader said he has become "radioactive" after the health system fired him for violating its social media policy. -
A's temporary home stadium a 1st for health systems
MLB's Oakland Athletics will play their home games in a stadium named after a health system starting next year, the team said April 4. -
AI-generated music: Just 1 part of Northwell's marketing strategy
As some health systems continue to lose money, marketing teams have to work harder with less dollars, Ramon Soto, chief marketing officer of Northwell Health said on an MM+M podcast. -
Health system's $10M stadium naming rights deal scrutinized
A California health system's $10 million stadium naming rights deal is under scrutiny at the same time its executive compensation is being questioned, the Fresno (Calif.) Bee reported. -
Health system inks 6-year sponsorship deal with MLB's Phillies
Jacksonville, Fla.-based Nemours Children's Health has inked a six-year sponsorship deal with MLB's Philadelphia Phillies. -
Providence continues rebranding initiative
Renton, Wash.-based Providence has begun implementing new signage at Spokane, Wash.-based Providence Sacred Heart Medical Center and Children's Hospital, The Spokesman Review reported March 26. -
Cleveland Clinic, Cleveland Cavaliers opening performance center
Cleveland Clinic will open a new facility that will serve as a performance center for the Cleveland Cavaliers. -
Mark Cuban, Travis Kelce among top 25 healthcare marketing influencers
Mark Cuban, Travis Kelce and Elon Musk are among the top 25 healthcare marketing influencers for 2024, according to MM+M. -
Atrium Health rebrands 2 hospitals
Charlotte, N.C.-based Atrium Health has rebranded its children's hospitals under a common name.
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