Health insurer Highmark has announced the introduction of a pay-for-value healthcare option that will take effect Jan. 1, 2015.
According to Highmark Senior Vice President and CMO Donald R. Fischer, M.D., the new option — called Total Health — provides improved online patient services, evidence-based treatment protocols and provider-facility communications.
Total Health is available for individuals and all group customers in Highmark's Pennsylvania coverage area and for self-insured companies in Delaware with more than 100 employees.
Depending on the pay-for-value model and geographic region, individuals will be offered one of Total Health's two versions: PPO Blue Total Health or Community Blue Total Health.