The message and logo are designed to communicate the city’s vast opportunities and reflect its heritage. Stan Tatum, CEO of the hospital, said the new brand’s emphasis of growth and potential will enforce the message the hospital already sends to potential physician recruits, according to the report.
The logo includes three main brand attributes: boundless, vibrant and original. Some aspects of the logo, as described in the report, include the following:
• A blue sky to represent boundless opportunities.
• A stake as the letter “i” in “Enid” to represent the original, or historical, beginnings of the city.
• Waving stripes on the stake’s flag represent the vibrant community.
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