The payer’s “Get Covered” campaign features pictures of Oscar members and showcases “true stories of everyday Americans, highlighting the importance of having health insurance” ahead of the first day of open enrollment, Nov. 1. The marketing campaign includes TV, digital, print, radio, transit and billboard ads.
Sara Rowghani, vice president of Oscar, told NPR the payer’s campaign is in part a response to the government’s decision to cut 2018 ACA marketplace enrollment outreach by 90 percent to $10 million.
Oscar did not specify how much the campaign cost, although it said it is a multimillion-dollar effort.
Oscar sells policies in New York state, California and Texas, and will offer products in New Jersey, Tennessee and Ohio in connection with Cleveland Clinic next year.
More articles on payer issues:
Anthem reverses ACA exchange exit in Virginia to fill 63 bare areas
Highmark adds 450 Pennsylvania physicians to value-based network
Cigna reprises ‘TV Doctors’ ad campaign
