In September 2020, Hackensack (N.J.) Meridian Health, RWJBarnabas Health in West Orange, N.J., and Horizon Blue Cross Blue Shield of New Jersey struck a joint venture to create the new health insurance product.
The new health insurer began offering Medicare Advantage plans in eight New Jersey counties in January 2021. Its enrollment is higher than any other Medicare Advantage plan in the area, according to ROI-NJ.com, with seven of every 10 Medicare Advantage enrollees in the eight counties choosing Braven.
