Yet, it doesn’t always come naturally to physicians, who receive little or no training around cost issues.
While physicians at UPMC aren’t expected to know the exact cost of every treatment or drug under multiple health plans, they “can’t avoid talking about cost,” he says.
Instead, physicians can give patients guidance about who to contact for more specific pricing information, and more importantly, “physicians should be cognizant of unnecessary care,” says Mr. Shapiro.
The role of any physician leader today should include educating the medical staff on the importance of cost consciousness. Getting physician alignment around the importance of following evidence-based guidelines to reduce unnecessary care ensures a “unified physician group to march in the same direction,” says Dr. Shapiro.
How is your organization aligning physicians toward cost conciousness?