When it comes to healthcare benefits, the journey from awareness to engagement is a fragmented experience, occurring over a number of different communication vehicles. As part of a blog series on utilization, Teladoc’s chief marketing officer, Stephany Verstraete explores how “micro-moments” can be a turning point for driving benefit engagement.
For a look at how to take consumers from awareness to engagement, and keep users tuned in and emotionally tied to their virtual healthcare experience, click here.
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