UNC Health Care rebrands: 4 things to know

Morgan Haefner - Print  | 

UNC Health Care, North Carolina's largest academic healthcare system, will shorten to UNC Health under a new rebrand, the Chapel Hill-based health system said Feb. 20.

Four things to know:

1. The name change will be seen across the 11-hospital system and UNC Health's affiliates in the coming months. A UNC spokesperson told WRAL the rebrand cost nearly $1 million. 

2. UNC Health said the change marks a commitment to transforming the health system's strategy. That strategy includes adopting new technologies, changing how healthcare is delivered and implementing a new operating model.

3. "UNC Health's transformation strategy boldly defines our roadmap over the next five to 10 years," CEO Wesley Burks, MD, said in a prepared statement. "One of the key changes that will position us well to achieve our strategic goals is a new operating model. This is our first major operating model change in decades, and provides us with a modernized and integrated approach to meeting our patients' needs."

4. The change follows a leadership restructuring at UNC Health. In November 2019, the health system shuffled its leadership team to better unify its hospitals, clinics and physician offices.

Editor's note: This story was updated Feb. 21 at 8 a.m. CST. 

More articles on leadership and management:
Former hospital CEO: To make progress on healthcare, let's change the debate
Arkansas Medicaid work rules rejected by appeals court
Hospitals, industry heavyweights denounce Medicaid reporting proposal

© Copyright ASC COMMUNICATIONS 2020. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.

To receive the latest hospital and health system business and legal news and analysis from Becker's Hospital Review, sign-up for the free Becker's Hospital Review E-weekly by clicking here.