Top 10 strategic drivers for women’s healthcare

Women’s health is a hot topic.

This article originally appeared on ECG's website.

From restructuring service lines to improve experience, enhance efficiency, and address disparities to deploying digital innovations, women’s health is going through an era of sweeping change. Private equity and investment funding for women’s health totaled $1.3 billion in 2021, underlining a widespread interest in revolutionizing how, when, and where women receive care.

Based on what we’re seeing in the market, here are 10 drivers impacting women’s healthcare right now.

  1. Technology: Leading the investment boom are companies interested in streamlining and supporting women’s health through a variety of technology-enabled innovations: femtech, telehealth, digital marketing, branding and communications, EHRs, remote screening and monitoring, AI, CRMs, etc. Technology is changing how, when, and where women receive care by improving accessibility, customizing care, and connecting women to new services.
  2. Provider Integration: Alignment and consolidation between hospitals, health systems, and provider groups will continue, and women’s health services are not immune. JVs, IPAs, CINs, employment, start-ups, and venture capital are all enabling the service area to realize affiliation opportunities and overcome the challenges as the provider landscape shifts.
  3. Integrated, Coordinated Care across a Woman’s Life Span: Organizations are recognizing that while maternity care may be a woman’s first interaction with the healthcare system, it won’t be their last. Building service lines and systems through EMRs, CRMs, and clinical standardization will enhance continuity among providers, service lines, and systems.
  4. Consumer-Centric Models of Care : By emphasizing continuity, integration, and personalization, women’s health services are becoming convenient one-stop enterprises that will improve the patient experience and help address socioeconomic health disparities within women’s healthcare. Click here to continue>>

 

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