Hospital rebrands: 11 recent name changes


Below are 11 hospitals that have announced name changes or other rebranding efforts since July 1. 

1. Providence St. Joseph to rebrand in 2020 
Renton, Wash.-based Providence St. Joseph Health is unifying its 51 hospitals, 829 clinics and other entities under the "Providence" brand in 2020, the system announced Nov. 11. 

2. Wisconsin hospital changes name after joining Marshfield Clinic
Beaver Dam (Wis.) Community Hospital has changed its name after becoming part of Marshfield (Wis.) Clinic.

3. U of Louisville's first change to KentuckyOne hospitals after deal: Their names
The University of Louisville (Ky.) will rename Jewish Hospital and KentuckyOne Health's other Louisville assets after their sale to the University of Louisville.

4. Children's Hospital of Wisconsin is now Children's Wisconsin
Children's Hospital of Wisconsin in Milwaukee changed its name to Children's Wisconsin Oct. 21.

5. Virtua launches new brand, look
Marlton, N.J.-based Virtua unveiled its new brand, including a new brand strategy and logo Oct. 7. Changes to the Virtua brand include the formal inclusion of the word "Health" in its name as well as a new positioning strategy: Here for Good. 

6. Delaware's largest health system has a new name
Wilmington, Del.-based Christiana Care System, the largest health system in the state, has adopted a new name: ChristianaCare.

7. South Nassau changes name after finalizing Mount Sinai partnership
Oceanside, N.Y.-based South Nassau Communities Hospital has been renamed Mount Sinai South Nassau, effective immediately, more than nine months after finalizing its partnership with the New York City-based Mount Sinai Health System.

8. Atrium Health rebrands Concord hospital
Atrium Health's hospital campus in Concord, N.C., has a new name. The facility, previously called Carolinas HealthCare System NorthEast, will be called Atrium Health Cabarrus, effective Aug. 2.

9. Marin General to rebrand: 5 things to know
Greenbrae, Calif.-based Marin General Hospital and its partners have formed a single healthcare entity called MarinHealth, the organizations said July 30.

10. Ascension rebrands community health sites in 3 states
St. Louis-based Ascension is rebranding its community health services in Louisiana, Arkansas and Texas as part of a larger effort to standardize the integrated health system under a unified name. The Daughters of Charity Services in Arkansas and Louisiana will rebrand to DePaul Community Health Services, while the Texas division will operate as the Ascension DePaul Services. All groups will also adopt the Ascension logo.

11. UPMC hospital quietly changes name
UPMC Pinnacle Lititz (Pa.) quietly dropped the Pinnacle from its name July 1.

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