3 ways to create strategy in uncertain times 

Learning to lead through uncertainty, tapping into the creative side of strategy building and experimentation can all help build company strategy in unstable environments, The Harvard Business Review reported June 27. 

The uncertainty of the current business climate, from inflation to the pandemic, can create new opportunities for creative strategies. Here are three ways to rethink leading through instability to create the best organizational strategies:

  1. Leaders are often trained in concrete skills like marketing or finance, but should be taught how to cope with uncertainty. Teaching the ability to deal and thrive in unstable times could help leaders bring their companies through changing, challenging situations.

  2. Nurturing and encouraging experimentation within organizations can improve the agility of strategy and can help create new solutions. Directing employees toward the work they are passionate about and encouraging them to try new things can help improve engagement and create new strategies. 

  3. Strategy in itself is a creative act that can define and make new markets. Remembering the creative aspect of forming strategy can increase agility and expand the minds of leaders who come up with new ideas.

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