White House partners with digital platforms, media networks for COVID-19 messaging

Andrea Park - Print  | 

President Donald Trump's administration has partnered with the nonprofit Ad Council, NBCUniversal, ViacomCBS, iHeartMedia and ABC/Walt Disney Television to share information about the coronavirus via televised and digital campaigns.

According to the White House's March 18 announcement, the multipronged messaging strategy will produce several public service announcements, educational resources, social media campaigns and commercials that provide Americans with information about social distancing, personal hygiene and mental health amid the spread of COVID-19.

All content will run during ad blocks donated by the media to the CDC and HHS.

Specifically, the coalition's public messaging will include:

 

Copyright © 2022 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.