Amazon has another exclusive OTC drug brand: 4 things to know

Amazon, through a partnership with generic store brand pharmaceutical maker Aurohealth, will launch a fourth exclusive over-the-counter medication brand called Primary Health, according to TJI Research.

Here are four things to know:

1. The OTC Primary Health brand has four products available on Amazon, including  two generic versions of Mucinex DM, a generic version of Nexium 24 Hour and a generic version of Prilosec OTC.

2. The Primary Health brand is the latest in a series of new healthcare brands created exclusively for the e-commerce giant as it pushes into the pharmaceutical industry.

3. In February, news broke that Amazon, in partnership with Perrigo, quietly launched Basic Care, an exclusive line of 60 over-the-counter healthcare products, including ibuprofen and hair regrowth treatment.  There are also two other OTC medicine brands made exclusively for Amazon, including SoundHealth and Wellness Basics.

4. The e-commerce giant also sells an exclusive new brand of consumer-focused medical devices, including blood pressure cuffs and glucose monitors, made by Arcadia Group.

Read the full report here.


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