BCBS of Minnesota's 3-pronged COVID-19 strategy: Today, tomorrow and the day after tomorrow

Morgan Haefner - Print  | 

For Blue Cross and Blue Shield of Minnesota CEO Craig Samitt, MD, a pandemic didn't come to mind as a disruptor that would usher in changes like new prior authorization processes and telemedicine to the healthcare industry.

"I suspected for quite some time that there was going to be a shock to our system that would drive us forward as an industry and become contemporary and really be a reinventing force for us," Dr. Samitt told Becker's. Unsustainability and outside innovators were on his short list of possible forces, but not an event like COVID-19.

But the crisis may have unintended positive consequences in the long run, Dr. Samitt said. As BCBS of Minnesota navigates the pandemic's immediate and long-term effects, the insurer has broken down its response into three phases: today, tomorrow and the day after tomorrow. The insurer's priorities are detailed below, but not limited to the items listed. 

Today

Today involves managing the immediate risk COVID-19 brings to plan members and employees, Dr. Samitt said. Priorities include: 

Tomorrow

The tomorrow phase considers the immediate after-effects of COVID-19. According to Dr. Samitt, BCBS of Minnesota's priorities include:

The day after tomorrow

The day after tomorrow phase considers what the pandemic could mean for the underlying fabric of the U.S. healthcare system, and what changes could be made as a result of the weaknesses exposed by COVID-19. Dr. Samitt said priorities include: 

"If there's any silver lining, it would be my hope that this crisis leads to a fundamental reinvention of the healthcare industry," Dr. Samitt said. "In the coming years, if we see healthcare premiums rise, or we see ongoing inequities, or we don't coordinate the care and coverage components of the industry better, or underinsurance or uninsurance worsen, then we won't have learned what we need to from the crisis."

More articles on payers:
UnitedHealth exec pay: 3 things to know about 2019's highest-compensated leaders
UnitedHealth considers rebates as claims costs for elective surgeries fall
900 furloughed MUSC employees to get insurance paid for by donations

© Copyright ASC COMMUNICATIONS 2020. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.