MetroHealth in Cleveland selected full-service advertising firm Chemistry as its agency of record.
An agency of record is a company authorized to purchase advertising time or space on behalf of another company. As MetroHealth's agency of record, Chemistry will partner with the health system's in-house marketing department on media planning and purchasing projects.
Through the partnership, MetroHealth aims to present itself as the region's "system of choice for wellness and primary care services," according to a press release.
"We are developing an integrated strategy to help MetroHealth evolve its brand and increase primary care services throughout Cuyahoga County," Ned Show, CEO of Chemistry, said in a statement. "MetroHealth is focused on keeping people well and becoming the leading health system for preventive care. We're excited to help MetroHealth accomplish that goal."