The panel discusses how healthcare has a lot of opportunity to become more consumer-centric. Health Systems need to think about how they care for people and make healthcare relevant throughout their lives, understand what's important to them, what's meaningful to them, and what's valuable to them. They need to make sure that there are enough touches along the patient care journey and follow up on the patients. They also need to make sure that they provide personalized experiences based on a 360 view of who they are and what their preferences are.
Advancements in Technology
Technology investments have been made to improve the patient experience, such as investing in data-driven approaches to the discovery process, focusing on the transactional process, and creating a continuous whole person personalized experience. This includes creating accounts, ensuring security and privacy, and integrating data feeds and signals into the account. Additionally, organizations need to focus on providing the best push experience for consumers, such as providing them with relevant information when searching for back pain.
Jared Antczak believes that digital transformation requires a combination of the right technology and people in order to be successful. It is important to understand what problems need to be solved and intentionally select the right tool for the job. Change management is key, as it requires all stakeholders to have shared ownership and accountability in order to achieve desired results. Sara Vaezy and Shane Strum noted that incorporating clinical and operational teams is essential to driving transformation, and to look at the value achieved in terms of number of patients, financial ROI, and quality improvement.
Creating a Digital Experience that Works for Everyone
It's important to think about digital equity as a whole and how it allows us to reach people in a way that they need to be reached. Digital experiences need to interweave with physical experiences and account for different people's needs and expectations.
Understanding the needs of your customers is key to creating a digital experience that works for them. Demographic trends should be taken into account, but there are still individual needs that must be addressed. Low tech options can be used to meet people where they are and serve them in a meaningful way. Technology can also be used to enhance offline experiences, making them better for individuals and populations alike.
Note: This is an AI generated transcript, not edited by a staff writer and is solely intended for educational purposes. If you have any questions/concerns, reach out to events@beckershealthcare.com
This panel was live on 04/05/2023 at the event listed here.
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