University of Michigan Health Launches $3.5M Ad Campaign

The University of Michigan Health System, based in Ann Arbor, has launched a $3.5 million annual ad campaign to promote its new C.S. Mott Children's Hospital and Von Voigtlander Women's Hospital, both of which are scheduled to open in November, according to a Detroit News
report.

The campaign will feature TV, radio, print and online advertisements. The campaign launched this past Saturday during the University of Michigan football game against Western Michigan University.

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