Nashville Business Journal Profiles Rosemary Plorin of Lovell Communications


Rosemary Plorin, president of Nashville, Tenn.-based Lovell Communications, a national marketing and public relations firm was recently profiles by the Nashville Business Journal.

Ms. Plorin and her team focus on providing strategic communications solutions to healthcare and other C-suite executives nationwide.


Here are some excerpts from the interview:


NBJ: What lesson have you learned that you wish you had known earlier?


Ms. Plorin: The customer's perspective is overwhelmingly more important than a company's intention, leadership or latest investment. If you're not conveying "what's in it for me" to your customer, don't bother communicating.


NBJ: Besides the Affordable Care Act, how is your industry different now than it was five years ago?  


Ms. Plorin: Social media continues to influence all industries in ways we are really just starting to leverage. Anyone with a laptop and an Internet connection can hold an online press conference, launch a new product or initiate a smear campaign. Good or bad, everyone is a journalist; everyone is a marketer.


NBJ: What advice would you give others looking to get into healthcare?


Ms. Plorin: Read. We have so many good news sources and good aggregators out there. Take time every day to read and learn about your industry.

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