Become an Employer of Choice by Improving Your Employer Branding

A recent blog post from Select International discusses steps to attracting and retaining the best talent.

 Editor's Note: This article originally appeared on Select International's website.

If you had a dollar for every time you heard about the tight labor market, would you be able to buy yourself lunch or an all-inclusive paid vacation to a resort in Mexico? Alright, a vacation to Mexico might be a stretch, but the labor market is a hot topic these days for a reason.

The Bureau of Labor Statistics recently listed the national unemployment rate at 3.8%, the lowest it’s been since 2000. The lack of available talent means that job seekers have plenty of employment options, forcing you to compete for available job seekers or try to pry candidates away from other employers. No doubt, those other employers are trying to steal your employees, too! To retain your top talent and attract the best candidates, you need to be seen as an employer of choice. To do that, you need to have a strong employer brand.

Employer branding is the process of promoting an organization as a desired workplace with the goal of attracting potential candidates and retaining top employees. Your employer brand, not to be mistaken with the overall company brand, is the market’s perception of what it’s like to work for your organization and includes perceptions on the culture, work environment, employee benefits provided, and the employee value proposition (EVP). Click here to continue>>

 

 

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