California Trade Group Urges Business Leaders to Tackle Healthcare Costs

An influential trade group in California — comprised of companies like Google and Bank of America — is urging business leaders to start fixing the healthcare system instead of waiting for federal initiatives to take place.

The Bay Area Council represents more than 275 large employers in Northern California. In its new report, "Roadmap to a High-Value Health System," the group says California is experiencing a "healthcare affordability crisis" and notes that small and large businesses are struggling to cover healthcare costs.

As a solution, it calls on payors and self-insured businesses to provide financial incentives — independently from the government — to providers to help keep patients healthy.

The report suggests consumers be prodded to take a more proactive approach to avoid chronic disease through incentives that might include lower premiums or cash incentives for meeting fitness objectives.

The group also notes that state policymakers need to support new, innovative models emerging in the private sector.

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