Northwell launches consumer-focused health and wellness website

New Hyde Park, N.Y.-based Northwell Health launched a new website aimed at connecting customers with health-oriented editorial content.

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TheWell.com features long-form journalism, first-person articles, photo essays and video content. Recurring features include “Dear Doctor,” “Day in the Life” and “True Story.” They highlight the perspectives of patients, family members and clinicians.

“We realize that healthcare has never been more complex, with consumers becoming overloaded with information that is often inaccurate, unhelpful or difficult to understand,” said Ramon Soto, senior vice president and chief marketing and communications officer at Northwell. “Through The Well, Northwell is on a mission to make a difference in people’s lives as an honest, trusted and caring partner by providing a smart, engaging and truthful look at medical issues, from life-threatening illnesses to routine body maintenance.”

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