Healogics' Rob Doll weighs in on his new role and what healthcare needs more of — 4 Qs with the Chief Marketing Officer

In September, Healogics, the nation's leading advanced wound care services provider, named Rob Doll chief marketing officer.

In his new role, Mr. Doll will be responsible for all aspects of Healogics marketing strategy. Mr. Doll will partner with other senior leaders to implement strategic marketing initiatives to promote and support the strategic vision and mission of Healogics. Mr. Doll is an accomplished leader with over 20 years of experience in the healthcare industry, including his most recent position with IntegraMed as the vice president of marketing and strategic development where he led marketing, sales and growth strategy initiatives.

Here Mr. Doll answers questions about his experience in healthcare, what excites him most about his new position and how Healogics is working to change wound care for patients.

Note: The following responses have been lightly edited for length and clarity.

Question: How long have you been in healthcare? What's changed the most about the industry since you began your career? 

Rob Doll: I have been in the healthcare field for approximately 25 years. The explosion of the digital channel for patients and providers has been the most drastic change since beginning my career. The level of influence and number of patients using this channel to decide on healthcare providers or treatment has been growing dramatically year-over-year for the past decade and does not seem to be slowing down anytime soon. Patients are very accustomed and comfortable using the internet to find a physician and searching where to seek treatment. Healthcare providers and organizations must have a strong online presence, including how they rank on internet search results, social media presence, and their online reputation and reviews. 

Q: What excites you the most about this new opportunity?

RD: What drives me to remain in the healthcare field is knowing that I play a part in helping people heal and live better lives. Healogics matches that mission by having one of the best wound care heal rates in the industry. It is also an exciting time at Healogics, as a number of new innovative treatment solutions are being launched that increase the ability to effectively and efficiently treat patients throughout their continuum of care. 

Q: How is Healogics using its substantial data repository to change care for chronic wound patients?

RD: Healogics has one of the largest collections of chronic wound-specific patient databases in the world. Through this database and in partnership with academic and scientific leaders, Healogics has become one of the foremost experts in evidence-based wound care, resulting in better outcomes for our patients, providers and partners.

Q: What does healthcare need more of? Less of?

RD: I believe healthcare needs to continue improving awareness of treatment options by specific disease states and increasing access to care. There are a large number of patients that go untreated with various ailments and conditions, many times leading to more debilitating conditions and hospitalizations.

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