Aaron Martin, MBA, serves as Executive Vice President and Chief Digital Officer at Providence.
Aaron will serve on the keynote panel "What's the Best Thing Your System Has Done in the Last 12 Months? How Did you Do It" at Becker's Hospital Review 12th Annual Meeting. As part of an ongoing series, Becker's is talking to healthcare leaders who plan to speak at the conference, which will take place in Chicago from April 25-28, 2022.
To learn more about the conference and Aaron's session, click here.
Question: What are your top priorities for 2022?
Aaron Martin: The formidable business and operational challenges for health systems will continue, with the workforce crisis being the most urgent. But because of the massive amount of capital flowing into healthcare driving new partnerships, models, and innovation, it is critical that health systems also try and address how to remain relevant and viable in the new landscape. This year will be an inflection point. But some of our top priorities for digital innovation are focused around: Workforce/Burnout. New employment recruitment and engagement platforms. Burnout reduction (message reduction, etc.) Digital First Access. Supporting our caregivers and creating guided self-service options for consumers and patients. Engagement/Personalization. Moving to highly personalized consumer-identity informed consumer engagement efforts. Payor/Provider Integration. Moving towards a ‘no wrong door approach to healthcare, where regardless of if a consumer enters the healthcare system through a payor or a provider, they have access to the full breadth of information needed to manage their health.
Q: What technologies and innovations are you most excited about in healthcare right now?
AM: It’s not new, but the potential of AI as it relates to patient navigation has not been fully realized by health systems. In fact, a guided experience has long been an aspiration for serving patients, but we’ve consistently fallen short. The landscape is ripe for an explosion of real-life use cases and their application for patients. Also looking forward to AI’s ability to lower clinician burnout by giving patients other reliable ways of getting their non-medical/administrative questions answered via safe self-service.
Q: What advice do you have for emerging healthcare leaders today?
AM: The way care is delivered today will be radically changed in a very short period of time. As exhausting as that notion is after all we’ve been through with COVID, take a well-deserved break, re-energize, and then engage in the transformation challenge we have before us.