Becker's 11th Annual Meeting: 4 Questions with Janice Lamy, System Vice President of Marketing at Franciscan Missionaries of Our Lady Health System

Janice Lamy serves as System Vice President of Marketing at Franciscan Missionaries of Our Lady Health System.

On April 6th, Janice will participate in the Women's Leadership Forum "Leveling the Playing Field for Women in Healthcare at Macro and Micro Levels" at Becker's Hospital Review 11th Annual Meeting. As part of an ongoing series, Becker's is talking to healthcare leaders who plan to speak at the conference, which will take place on April 6-9, 2020 in Chicago.

To learn more about the conference and Janice's session, click here.

Question: How can hospitals reconcile the need to maintain inpatient volumes with the mission to keep people healthier and out of the hospital?

Janice Lamy: Hospitals and healthcare systems can reconcile the disparate needs to maintain inpatient volumes while keeping people healthier by implementing two strategies: creating or joining value-based care programs that incentivize maintaining healthier populations, and shifting their focus from acute care to outpatient services.

Q: What's one lesson you learned early in your career that has helped you lead in healthcare?

JL: Speak less and listen more. You can learn a lot more by listening to others than hearing yourself speak! This is especially important in a dynamic, ever-changing industry like healthcare. By continually learning and soaking up key bits of information, you become much more valuable to your organization – and yourself!

Q: Where do you go for inspiration and fresh ideas?

JL: For inspiration and new ideas I spend time looking into key players in industries that are performing well in the consumerism and engagement space. Airlines, banks, and certain retailors are doing amazing things with regard to making their products and services easy to navigate and ultimately convert consumers into loyal customers.

Q: What do you see as the most exciting opportunity in healthcare right now?

JL: From my perspective as a marketer, the most exciting opportunity facing healthcare is jumping into consumer engagement with both feet, meeting consumers where they are with engagement strategies that tie them to your brand before they ever have the first need for your services. It’s something we haven’t spent a lot of time on in the past, given a heavy emphasis on making every marketing dollar convert into patients. It’s a longer-term strategy that will pay off big time if done correctly.

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