9 must-reads for healthcare leaders this week

Last week, readers gravitated toward articles on healthcare consumerism, leadership lessons from outgoing GE CEO Jeff Immelt and hospital marketing.

Find those and other articles on Becker's leadership channel below.

1. 4 tips to ensure hospital marketing is HIPAA compliant
Healthcare consumers are increasingly going online to find health-related information. Marketers trying to capitalize on this trend with digital-heavy campaigns need to make sure their marketing methods are in compliance with HIPAA.

2. Dr. Anthony Tersigni: Mental and behavioral health crisis deserves our national attention
Behavioral disorders and mental illness are nearly ubiquitous in our society. The Surgeon General reports that mental illness is so common that only a few U.S. families are untouched by them. According to the National Alliance on Mental Illness, more than 43 million adults experience mental illness each year. To put it bluntly, the United States is struggling with a mental and behavioral health crisis and it demands a national discussion that is transparent and honest. 

3. Making the pivot toward direct relationships with consumers
Recently, the healthcare industry's "front door" has changed quite dramatically. While physicians still write orders and dictate who is admitted or discharged from a hospital, the way "consumer-patients" interact with healthcare providers has been disrupted on a similar scale to other major product and service verticals in our economy.

4. 4 lessons all executives can learn from recommendations to Uber
Uber has been the subject of vast criticism recently for its toxic culture, including issues ranging from sexual harassment to discrimination. The ride-hailing app's problems prompted an internal review from former U.S Attorney General Eric Holder's law firm, and Mr. Holder came back with a comprehensive list of recommendations for improvement.

5. 10 leadership tips from outgoing GE CEO Jeff Immelt
As General Electric CEO Jeff Immelt steps down after 16 years leading the company, we look back at the 10 keys to successful leadership that he revealed in a 2004 interview with Fast Company.

6. Content may be key to raising more online donations
What an organization writes on its online donations page can have a substantial affect on whether someone contributes money, according to a case study by NonProfit Pro.

7. 38 hospital and health system C-level roles, defined
The hospital C-suite is always evolving, with new roles constantly being added to oversee top strategy, financial, IT, population health and people initiatives.

8. Why executives can feel evening 'hangovers' after high-powered days at work: 4 things to know
A new study published in Harvard Business Review explores the effects that power has on leaders, and how the feeling of power can change the way executives feel not only at work but also at home.

9. 7 strategies for innovation within highly regulated healthcare industry
Innovation is essential for a company to differentiate itself from its competitors and thrive. But in highly regulated industries, such as healthcare, insurance and pharmaceuticals, running effective innovation programs can be challenging, according to the Harvard Business Review.

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