8 must-reads for healthcare leaders this week

Last week, readers gravitated toward articles on advertising best practices for hospitals, value-based care trends and why Scripps CEO Chris Van Gorder says writing memos isn't enough to improve culture.

Find those and other articles on Becker's leadership channel below.

1. Of 10 most in-demand jobs, 8 are in healthcare: Projected job growth and median salary for each
In its annual roundup of the fastest-growing jobs in the country, eight of the top 10 jobs on the CareerCast.com 2017 list are in healthcare.

2. CEOs of Boston's top teaching hospitals to protest NIH cuts in national campaign
The leaders of multiple Boston-area hospitals came together Thursday to announce plans for a national lobbying campaign against the 20 percent funding cut to the National Institutes of Health within the Trump administration's proposed federal 2018 budget, according to the Boston Herald.

3. Is your corporate culture holding you back? Answer these 5 questions
The difference between an efficacious workplace culture and a bland culture comes down to corporate leadership — specifically, corporate leaders who take the time to explicitly define and promote cultural values.

4. Scripps CEO Chris Van Gorder: Leaders can't write a memo to change culture
When Chris Van Gorder joined San Diego-based Scripps Health as COO in 1999, the health system had 55 days cash on hand, and there was no trust between the administration and clinical staff. Flash forward 18 years and Mr. Van Gorder — promoted to CEO six months after joining Scripps — now runs a $3.1 billion health system that's been named to Fortune's top 100 employers in the country 10 years in a row.

5. 8 findings on CEOs' social media use
As companies increasingly invest in their online brands and social media presence, most CEOs aren't using personal social media accounts, according to the 2016 Social CEO Report form Domo.

6. 5 essential advertising capabilities for hospitals
Creating successful marketing campaigns in an era of value-based medicine will require healthcare organizations to develop a new set of capabilities.

7. How 3 value-based care trends are reshaping healthcare marketing
The emphasis on value, data and personalized medicine is changing how healthcare organizations think about marketing and communication.

8. 5 advertising practices hospitals should start — and stop — doing in 2018
Healthcare advertising serves a variety of purposes, from soliciting donations to raising community awareness. Knowing where and how to spend marketing dollars is important for getting your message across to patients.

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