65% of employees expect CEOs to be active on social media

Chief executives' social media presence matters to employees, according to a survey conducted by Brunswick, a business advisory firm, and featured by CNBC.

The report is based on a review of the digital profiles of 790 CEOs of the S&P 500 and FTSE 350 and a survey of more than 4,000 employees and 805 readers of financial publications in the U.S. and U.K.

Here are four key notes from the survey, as reported by CNBC:

  • 65 percent of American employees felt it was important for CEOs to post on social media
  • 80 percent of employees expect CEOs to communicate on social media during a company crisis
  • 93 percent of employees said direct, transparent communication from leadership is an important factor in retention
  • Most employees looked at CEOs' social media accounts before accepting a job offer

Read the full report here.


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