Xerox rebrands health strategy; aims to compete with HP, IBM

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Xerox has strong footholds in the technology and business services sectors, but has struggled to make meaningful headway in the health IT market, according to a gurufocus report.  

Xerox acquired healthcare analytics company RSA Medical in August and has now announced a new brand strategy. The brand focuses on a "We can work better" theme, according to the report.

Xerox's recent acquisition and rebranding demonstrated a focused effort to break into the healthcare market, which has been dominated by competitors like Hewlett-Packard and IBM, according to the report.

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