Very few Amazon online shoppers — 12.7 percent — are comfortable purchasing cryptocurrencies developed by the e-commerce giant , according to a recent Investing .com survey cited by CCN.
Investing.com surveyed Amazon shoppers about whether they’d be comfortable purchasing items or services such as Amazon-branded computers, cybersecurity services, virtual physician visits and healthcare coverage on the company’s website. While only 12.7 percent of respondents were open to the possibility of purchasing cryptocurrency on Amazon.com, 72.9 percent were comfortable purchasing Amazon-branded computers.
Although shoppers indicated they are not fully comfortable purchasing or using an Amazon-developed cryptocurrency, other industry leaders, such as Binance CEO Changpeng Zhao, think the e-commerce giant will inevitably embrace the digital currency.
With 76 million Amazon accountholders, an Amazon-owned cryptocurrency could come with discounts and special account features, CCN suggests . Deploying the cryptocurrency on blockchain technology — a permanent and shared, decentralized ledger of online transactions or exchanges — could also reduce credit card fraud while enabling international commerce.