Healthcare organizations are seeking ways to engage with their most vulnerable populations as many patients continue to delay or forgo care due to the COVID-19 pandemic.
During a March 15 webinar sponsored by CareSignal and hosted by Becker's Hospital Review, industry leaders discussed how healthcare systems are scaling remote patient engagement across patient populations and why it is critical to advance the treatment of chronic conditions.
Participants were:
- Blake Marggraff, CEO of CareSignal
- Matthew Warrens, Managing Director of Innovation at UnityPoint Health
Four takeaways:
1. Care challenges in 2021. One of the biggest challenges health systems are facing today revolves around the management of expenses related to chronic disease. "Over the past few decades, we have continued to shift both the burden of cost and the burden of access down the line to the consumer," Mr. Warrens said. To address these issues, healthcare organizations must engage patients much earlier with low-cost platforms.
2. Accessibility is key. Remote patient monitoring will play a pivotal role in healthcare organizations' management of patients with chronic conditions in the "new normal" created by the pandemic CareSignal's deviceless remote patient monitoring technology collects and organizes patient-reported data to identify patients who need care. Health systems provide CareSignal with a list of eligible patients, who the company enrolls in the program, categorizes those at-risk and sets up alerts in real-time. "The goal is to capture actionable data through evidence-based communications from those patients at the right time for a long time," Mr. Marggraff said.
3. Enhanced patient engagement. One of the biggest strengths of the CareSignal technology is the vast amount of data it has collected from patient interactions, which it uses to drive long-term engagement for health systems. In terms of engagement rates, the system is up to 12 times better than comparable solutions, according to Mr. Marggraff. "It's because we're not only able to meet someone where she or he is, but to reach out preventatively before someone falls off," he said. "It's about 10 times easier to prevent someone from disengaging with a new program than it is to pull them back onto the platform once they've fallen off."
4. Return on investment. The line between providers and payers is fading, according to Mr. Warrens, and there is an increasing need "for providers to throw their hat in the ring when it comes to creating new revenue streams." The goal of CareSignal's technology is to scale and elevate teams to top of license, reach patients, and then keep patients engaged in their condition-specific programs. "That's how we generate returns, not only clinically, but also for your investment in value-based care," Mr. Marggraff said.
Click here to learn more about CareSignal and here to view the webinar.