IBM: 4 tips to optimize mobile strategy

Although executives have been pouring resources into mobile projects, the return on investment represents only a fraction of its potential value, according to an IBM Institute for Business Value report.

The report, titled Return on Mobile: Capturing the Value Beneath the Surface, details four methods organizations can use to increase their ROI from mobile strategies. Its findings are based off surveys of more than 1,000 C-suite and mobile executives from across the globe.

Here are the four recommendations.

1. Align mobile projects with enterprisewide goals. This will ensure the initiative has long-term, sustainable impact.

2. Secure support from the C-suite. Although small mobile projects may only require input from employees and departments, long-term vision requires executive guidance, as well.

3. Integrate project management throughout the organization. Rather than limiting mobile initiatives to the IT department, multiple teams should collaborate to build and scale its impact across the enterprise.

4. Consider both commercial and customized options. While existing mobile app technology can save costs, strategically investing in custom solutions can also improve business processes.

Click here to view the full report.

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