Although its rollout in 2013 was a bumpy one, HealthCare.gov is now the second most trusted consumer-facing website, according to the Online Trust Alliance's 8th annual Online Trust Audit & Honor Roll.
The OTA is a nonprofit organization seeking to enhance online trust. Its rankings recognize websites for excellence in consumer protection, data security and responsible privacy practices.
HealthCare.gov is ranked the No. 2 top-scoring website in these categories, per OTA's analysis, just after Twitter.
Here are the top 10 highest scoring websites on the OTA's Online Trust Honor Roll for 2016.
1. Twitter (twitter.com)
2. HealthCare.gov
3. Pinterest (pinterest.com)
4. The White House (whitehouse.gov)
5. Dropbox (dropbox.com)
6. FileYourTaxes (fileyourtaxes.com)
7. LifeLock (lifelock.com)
8. Instagram (instagram.com)
9. 1040.com
10. The Gap (gap.com)
"OTA congratulates all Honor Roll recipients who have demonstrated excellence and leadership in consumer protection," said Craig Spiezle, executive director of the Online Trust Alliance. "It's evident that many companies have moved beyond compliance and are adopting meaningful self-regulation and data-stewardship practices. However, it is imperative that organizations double-down on security and privacy measures in this age of high-profile data breaches in order to maintain consumer trust and confidence."
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