How to meet patients on their terms: solo strivers and overextended achievers

A recent article by VisitPay reviews their national segmentation study and defines Solo Strivers and the Overextended Achiever and their importance within patient finance. 

Editor's Note: This article originally appeared on VisitPay's website

In the age of the patient as payer, health systems must explore new ways to increase yields for the services they provide. To understand consumer sentiment and propose a framework for improving the patient financial experience, VisitPay launched a national segmentation study in August 2018. With greater clarity around patient financial needs and behaviors, health systems can improve the financial experience at all touchpoints across the health system – at appointments, in the ER, via phone, online and inside the billing statement.

The VisitPay Report describes this ground-breaking research and delineates five national consumer segments based on demographics, communication preferences and financial behaviors. This post puts a spotlight on two of these segments: the Solo Striver and the Overextended Achiever. Click here to continue>>

 

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